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Amit  Shrivastava

Specialization
:
Marketing Management
Designation
:
Assistant Professor
Email
:
amit.s@imibh.edu.in
DOJ
:
19-Oct-2020
Type of association
:
Regular

Amit  Shrivastava

Ph.D. – IIT(ISM), Dhanbad

PGDBM (Marketing)

B.Sc. (Mathematics)

Amit  Shrivastava

Dr. Shrivastava is an Assistant Professor in Marketing, Strategy and General Management area at IMI Bhubaneswar.

He holds PhD in Rural Consumer Behavior. Prior joining IMI, he was with N.L. Dalmia Institute of Management Studies and Research for over three years. He has more than 22 years of industry and academic experience. Apart from teaching and research, he has been involved with conducting management development programs in Customer Relationship Management, Sales Management to Busy Infotech, Bharat Diamond Bourse, Indian Institute of Banking and Finance etc. He has taken training for Medium and Small & Medium Enterprise sector on Managing Sales Function. He has published cases in Ivey-League and other reputed case publishing house. He has published several papers and presented paper in national and international conferences.
 

Amit  Shrivastava

Published Paper(s) in Refereed Journals

 

  1. Sharma, S. & Shrivastava, A. (2025), Does Social Brand Engagement Influence Brand Equity in HEIs in India? An Evaluation of the Mediating Roles of Brand Trust and Perceived Faculty Quality, DOI: 10.1504/IJBIR.2025.10071446.
  1. Funde, Y., & Shrivastava, A. (2023), Exploring Factors Driving the Choice of Frozen Food in the Indian Market. SCMS Journal of Indian Management, 20(3), 57-69. SCOPUS-Indexed.
  1. Pare, S. K., Desai, S., Sharma, V., Bukhari, A., Nassar, I., & Shrivastava, A. (2025). Impact of ChatGPT on Learning and Assessment: An Analysis of the Performance of MBA Students. South Asian Journal of Management, 31(6), 66-83. doi:https://doi.org/10.62206/sajm.31.6.2024.66-83. (ABDC Categogy "C")
  1. Funde, Y., & Shrivastava, A. (2024, Dec 9th). Does program loyalty induce brand loyalty? Int. J. Business Innovation and Research, 35(4), 578-593. doi:https://doi.org/10.1504/IJBIR.2024.143201. (Web of Science & SCOPUS Indexed)
  1. Shrivastava, A., & Jain, R. (2022). Social Media Influencer and Corporate Brand Reputation—An Experimental Study. Global Business Review. https://doi.org/10.1177/09721509221120077. (ABDC Categogy "C").
  1. Shrivastava, A., Pare, S. K., & Singh, S. (2016, April). Location and Price Sensitive. International Journal of Applied Business and Economic Research, 14(No.2), has been accepted for publication. (A SCOPUS indexed journal).
  1. Shrivastava, A., Pare, S. K., & Singh, S. (2015, January). A Study to Understand Price Sensitive Buying Behaviour of Consumers. Pacific Business Review International, 7(No.7), 63-73.
  2. Shrivastava, A., Pare, S. K., & Singh, S. (2014). Availability Demystified? Effectiveness, Ethics and Sustainability: The Measures of Organisational Excellence (pp. 477-484). Excel Publications.
  3. Shrivastava, ., Pare, S. K., & Singh, S. (2014, December). An Empirical Study of Store Choice Model: An Endogenous Construct. Adhyayan - A Journal of Management Sciences, 4(No.2), 34-59.
  4. Shrivastava, A, Pare, Sushil Kumar, Singh, Dr. Saumya, “Availability demystified?”. NSEES 2013, Indian School of Mines, Dhanbad.
  5. Shrivastava, A., & Singh, S. D. (2013). "A Study of Price Sensitivity Behavior in Personal Care and Grocery Category". 5th IIMA Conference on Marketing in Emerging Economies. Ahmedabad: IIM Ahmedabad.
  6. Shrivastava, A., & Singh Dr. S. (2012). Various factors of E-commerce & buyer behaviour: A Literature Review. Indore, M.P., India: Prestige Institute of Management Studies & Research;.

Amit  Shrivastava

Presented in National / International Conferences

  1. "Social Media Influencers and Corporate Brand Reputation" at 5th International Conference in Banking and Finance "Recession and Preparedness of Financial Industry". IMI Bhubaneswar on 24-25 February, 2023.
  2. Influence of social media advertisement on purchase intention of BNPL service: An Indian Context at  8th International Conference on “Global Business Environment” with a theme “Paradigm Shift in Business through Agile Practices”. IMI Bhubaneswar on 9-10 December, 2022.
  3. Shrivastava, A. "Social Media Influencer and Corporate Brand Appeal – An Experimental Study" at 7th International Conference on “Global Business Environment” with a theme “Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship” IMI Bhubaneswar on 10-11 December, 2021.
  4. Shrivastava, A. "Does Program Loyalty induce Brand Loyalty" at 6th International Conference on “Global Business Environment” Virtual Conference with a theme “Disruption in Business and Management Practices: Causes, Conflicts, and Control” IMI Bhubaneswar on  11-12 December, 2020.
  5. Shrivastava, A., & Singh, S. D. (2013). "A Study of Price Sensitivity Behavior in Personal Care and Grocery Category". 5th IIMA Conference on Marketing in Emerging Economies. Ahmedabad: IIM Ahmedabad.
  6. Shrivastava, A, Pare, Sushil Kumar, Singh, Dr. Saumya, “Availability demystified?”. NSEES 2013, Indian School of Mines, Dhanbad.

Amit  Shrivastava

Business Marketing, Rural Marketing, Marketing Management

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