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Rohit Vishal  Kumar

Specialization
:
Marketing Management
Designation
:
Associate Professor
Email
:
rvkumar@imibh.edu.in
DOJ
:
20-Jul-2016
Type of association
:
Regular

Rohit Vishal  Kumar

  •  Ph.D.: from University of Calcutta
  •  MBA(Marketing): from IISWBM, Kolkata
  •  MA (Economics): from CESP, JNU, New Delhi
  •  B.Sc. (Economics Honors): from St. Xavier’s College, Kolkata

Rohit Vishal  Kumar

Prof. Rohit Vishal Kumar did his schooling from Ram Krishna Mission Ashram Vidyalaya, Narendrapur (WB) and his plus two (+2) from Ram Krishna Mission Residential College, Narendrapur (WB) in the stream of Humanities. He did his graduation from St. Xavier’s College Kolkata and then did his MA in Economics from Centre for Economic Studies and Planning (CESP) Jawaharlal Nehru University, New Delhi. He shifted focus and joined Indian Institute of Social Welfare and Business Management (IISWBM) Kolkata to do his MBA in the area of Marketing. He was picked up by Indica Research Private Limited from campus and then for the next three years he worked in the Marketing Research Sector with various clients and organizations. He worked in ORG-MARG Research Limited, New Delhi and TNS-MODE, Kolkata and has handled clients like ITC Limited, TATA Steel, Bengal Ambuja Realty, ABP Group, Eveready Industries, Smithkline Beecham and Maruti Udyog Limited.

Given his Economics, Marketing and Research combination and his love for reading, he jumped ship to join academics when his alma mater came calling. In 2001 he joined IISWBM Kolkata as Research Associate and within one year he was promoted to Lecturer. In 2003 he registered for his Doctorate with the University of Calcutta and was awarded the degree in 2007. His topic of doctoral research work was “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”. In 2006 he joined Xavier Institute of Social Service (XISS) Ranchi as Reader and was promoted to Associate Professor in 2009. In 2016 he joined International Management Institute (IMI) Bhubaneswar as Associate Professor in the area of Marketing.

In his free time Dr. Kumar loves to play with computers and read novels. He is well versed in statistical softwares like R, SPSS, Systat, & Statistica; Data Mining Softwares like WEKA and typesetting languages like LaTeX. His technical document “Making Friends with LaTeX (MFwL)” is available at CTAN Repositories worldwide.

Rohit Vishal  Kumar

Published Paper(s) in Refereed Journals

  1. Sahu, P.K.& Kumar, R.V. (2025) Examining Determinants Influencing the Selection of Management Institutions: An Approach to Scale Development, Asian Journal of University Education, 21(2), pp. 353–370.
  2. Bhattacharya, S., Kumar, R. V., & Chattopadhyay, S. (2024). Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals. FIIB Business Review, 23197145211006961. SCOPUS Indexed.
  3. Sahu, P. K., & Kumar, R. V. (2024). Navigating Academic Choices: Exploring Social Media Consumption Patterns among Prospective Management Students in India. Academia, 37, 97-120. SCOPUS Indexed.
  4. Sahu, P. K., & Kumar, R. V. (2024). Effectiveness of Social Media Marketing in the Enrollment of Management student in College and University: An Exploratory Study. International Journal of Business Competition and Growth, 9(1), 30-42. Web of Science Indexed.
  5. Sahu, P. K., & Kumar, R. V. (2023). Unveiling college selection factors: A study of management students in Indian private B-schools. Asian Journal of Management, 14(4), 265-272.
  6. Dubey, A. K., & Kumar, R. V. (2018). Motivations Of Distributor Sales Executives (DSE) In The Telecom Sector: An Exploratory Study in the State of Jharkhand, India. South Asian Journal of Management, 25(3), 119-134. [ADBC Category C]
  7. Kumar, R. V., & Bhattacharya, S. (2017). A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector. Journal of Modelling in Management, 12(4), 583-602. [Scopus Indexed; ADBC Category C]
  8. Tigga, A. E., Pathak, P., & Kumar, R. V. (2014). Branding of B-schools by Understanding the Expectations of Their Three Major Stakeholders. Indian Journal of Marketing, 44(10), 7-23. [Scopus Indexed, UGC Journal 20802]
  9. Kumar, R. V. (2014). Respondent Selection Methods in Household Surveys. Jharkhand Journal of Development and Management Studies, 12(1), 5701-5708. [UGC Approved # 48435]
  10. Kumar, R. V., & Dhekra, A. (2011). Tunisian and Indian Foreign Markets: A Comparison on Forward Rate Unbiased Hypothesis. The Romanian Economic Journal, XIV(40), 81-89. [RePAC Indexed]
  11. Dhekra, A., Kumar, R. V., & Aloui, C. (2011). Forward Rate Unbiased Hypothesis in the Tunisian Foreign Exchange Market. International Journal of Academic Research in Business and Social Sciences, 1(2), 17-44. [RePAC Indexed]
  12. Kumar, R. V. (2010). Integrating MS-Excel in Research Methodology Course. The Management Faculty, 1(1), 1-2. http://www.aims-international.org/tmf/postedarticles/t9026.pdf
  13. Das, G., & Kumar, R. V. (2009). Impact of Sales Promotions on Buyer Behaviour: An Empirical study of Indian Retail Consumers. Globsyn Management Journal, 3(1), 11-24.
  14. Das, G., & Kumar, R. V. (2009). Impact of store Amenities on Buyer Behaviour: A study of convenience goods buyers in organised retail in India. Indian Journal of Marketing, 34(9), 40-49. [Scopus Indexed, UGC Journal 20802]
  15. Kumar, R. V., & Sarkar, A. (2008). Psychographic Segmentation of Indian Urban Consumers. Journal of Asia Pacific Economy, 13(2), 204-226. [Scopus Indexed – ADBC Category B]
  16. Kumar, R. V., Dasgupta, I., & Sujeevan, P. (2007). Free / Open Source Software (FOSS) for Social Sector. Jharkhand Journal of Development and Management Studies, 5(2), 2409-2406. [UGC Approved # 48435]
  17. Kumar, R. V., & Mukherjee, S. (2007). Testing Forward Rate Unbiasedness in India: An Econometric Analysis of Indo-US Markets. International Research Journal of Finance and Economics, 2007(12), 56-66. [Scopus Indexed till 2012]
  18. Kumar, R. V. (2007). Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing. [Doctoral Dissertation Abstract]. AIMS International Journal of Management, 1(3), 240.
  19. Kumar, R. V., & Joshi, R. (2006). Colour Colour Everywhere: In Marketing Too. SCMS Journal of Indian Management, 3(4), 40-46. [UGC Approved # 62718]
  20. Kumar, R. V., & Mitra, S. (2004). Toothpaste Usage and Consumer Profiles - a Study in Kolkata Market. Organisation Management, 20(2), 7-11.
  21. Kumar, R. V. (1995). Water Resources of a Village and Their Better Management. SURVEY (A Quarterly Journal of IISWBM), 35(1-4), 39-43.

 

Chapter in Book

  1. Kumar, R. V. (2019). Classroom 4.0: Understanding the new battleground. In Rajagopal & R. Behl (Eds.), Innovation, Technology and Market Ecosystems – Managing Industrial Growth in Emerging Markets. [In Press]: Palgrave.
  2. Kumar, R. V., Bhattacharya, S., & Dutta, A. K. (2017). Exploring Kapferer’s Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters. In Rajagopal & R. Behl (Eds.), Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 136-152). Hershey, PA: IGI Global.
  3. Kumar, R. V., & Bhattacharyya, S. (2016). Modeling Consumer Opinion using RIDIT and Grey Relational Analysis. In A. Kumar, M. K. Dash, S. K. Trivedi & T. K. Panda (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 185–201). Hershey PA: IGI Global.
  4. Bhattacharyya, S., & Kumar, R. V. (2016). Modeling Tourists' Opinions Using RIDIT Analysis. In P. Vasant & M. Kalaivanthan (Eds.), Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry (pp. 424–444). Hershey PA: IGI Global.
  5. Kumar, A., Kumar, R. V., Gupta, V. K., Prasad, S. K., & Minz, A. (2013). Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India. In H. Sinha & A. Kumar (Eds.), Governance of Commons and Livelihood Security (pp. 271-282). Ranchi, Jharkhand: Xavier Institute of Social Service.
  6. Sinha, H., Kumar, A., & Kumar, R. V. (2013). Introduction to Commons. In H. Sinha & A. Kumar (Eds.), Governance of Commons and Livelihood Security. Ranchi, Jharkhand: Xavier Institute of Social Service.

For all publications click here

 

Rohit Vishal  Kumar

Presented in National / International Conferences

  1. Kumar, R. V. (2025). "Bitter Chocolates: Do parents lose trust due to greenwashing and marketing in purchase of chocolates? " at 1st IATM and 25th GLOGIFT International Conference 2025. Point Park University / Pennsylvania Western University on 29-30 May, 2025.
  2. Kumar, R. V. (2024). " Preliminary analysis into Education and Earnings at PGDM level" at 10th International Conference on Global Business Environment on  International Business Diplomacy , Global Trade, and Economic Development in Developing Countries. IMI Bhubaneswar on 24-25 January, 2025.
  3. Kumar, R. V. (2023). "Impact of Social Presence and Personal Factors on College Promotions and College Choice " at  9th Global Business Environment (GBE) International Conference on “Corporate Democracy, Open Innovation and Growth in Developing Economies. IMI Bhubaneswar on 15-16 December, 2023.
  4. Kumar, R. V. (2023). Trends in Banking Research in India: A scientometric analysis from 2018 to 2022 at 5th International Conference in Banking and Finance "Recession and Preparedness of Financial Industry" IMI Bhubaneswar on 24-25 February, 2023.
  5. Kumar, R. V. (2022). "Does social media facilitate admission in business schools: Evidence from prospective students" at 8th International Conference on “Global Business Environment” with a theme “Paradigm Shift in Business through Agile Practices” IMI Bhubaneswar on 9-10 December, 2022.
  6. Kumar, R. V. (2022). "What social media managers in higher education sector think of social media : An Exploratory study using text analysis" at 8th International Conference on “Global Business Environment” with a theme “Paradigm Shift in Business through Agile Practices” IMI Bhubaneswar on 9-10 December, 2022.
  7. Kumar, R. V. (2020).A Study on The Impact of Case Study-Based Teaching Pedagogy in Marketing Education: An Analytic Hierarchy Process Approach at 6th International Conference on “Global Business Environment” Virtual Conference with a theme “Disruption in Business and Management Practices: Causes, Conflicts, and Control”. IMI Bhubaneswar on 11-12 December, 2020
  8. Kumar, R. V. (2020).Identification of Factors influencing College Choice Process of Indian Students: An Exploratory Study. at 6th International Conference on “Global Business Environment” Virtual Conference with a theme “Disruption in Business and Management Practices: Causes, Conflicts, and Control”. IMI Bhubaneswar on 11-12 December, 2020.
  9. Kumar, R. V. (2019). "Customer complaints in indian banking sector: preliminary analysis" at 3rd Annual conference on Banking and Finance. IMI Bhubaneswar on 1-17 August, 2019.
  10. Kumar, R. V. (2019). "What Indians Think of China: An analysis based on COE effect" at 5th International Conference on “Global Business Environment” with a theme “Entrepreneurship, Resource Planning, and Regional Development” IMI Bhubaneswar 29-30 November, 2019 Customer complaints in indian banking sector: preliminary analysis.
  11. Kumar, R. V. (2018). Classroom 4.0: Understanding the new battleground. Paper presented at the 4th International IMI Bhubaneswar EGADE Business School Global Business Environment Conference, Bhubaneswar, India.
  12. Kumar, R. V. (2018). Impact of Indian Festivals on Imports from China: An Exploratory Study. Paper presented at the IMI-SASS Conference on India and China: Economic, Social and Cultural Perspectives, Bhubaneswar, India.
  13. Kumar, R. V. (2018). Time Series Decomposition and X-12-ARIMA: Model and Software. Paper presented at the 2nd Annual Conference of Banking and Finance, International Management Institute Bhubaneswar.
  14. Kumar, R. V., Bhattacharya, S., & Dutta, A. K. (2017). Rethinking Marketing Management Pedagogy: An Alumni’s Opinion Based Study. Paper presented at the IIMI-NASMEI Summer Marketing Conference, 2017, IIM Indore, India.
  15. Kumar, R. V. (2017). Exploratory Study on Colour Use Across Cultures In Advertising. Paper presented at the IMI SASS Annual Conference, Chengdu, China.
  16. Kumar, R. V., & Sharma, P. (2017). Understanding Mutual Fund Investments: A Tree Based Analysis. Paper presented at the 1st Annual Conference of Banking and Finance 2017, IMI Bhubaneswar, India.
  17. Dubey, A. K., & Kumar, R. V. (2016). Understanding the Motivations Of Distributor Sales Executive In The Telecom Sector: An Exploratory PLS-SEM Analysis. Paper presented at the International Conference on Innovation, Market Competition & Economic Development, IMI Bhubaneswar, India.
  18. Kumar, R. V. (2016). A note on Color Psychology of Indian and Chinese Culture and Possible Impact on Advertising. Paper presented at the International Conference on India China and the New World Order: Economic Social and Cultural Dimensions, IMI Bhubaneswar, India.
  19. Kumar, R. V., Bhattacharyya, S., & Dutta, A. (2016). Exploring Kapferer’s Brand Identity Prism Applicability in Indian Political Marketing Aspect with Special Focus to Youth Voters. Paper presented at the International Conference on Innovation, Market Competition & Economic Development, IMI Bhubaneswar, India.
  20. Bhattacharyya, S., Dutta, A., & Kumar, R. V. (2014). Using social networking better marketing communication in different organised and unorganised sector. Paper presented at the National Conference on Managing Unorganised Sector in India, MNIIT, Allahabad, India.
  21. Kumar, A., Kumar, R. V., Gupta, V. K., Prasad, S. K., & Minz, A. (2013). Accredited Social Health Activist: Emerging Medical and Health Commons in Rural Jharkhand, India. Paper presented at the XISS-AICTE International Conference on Governance of Commons and Livelihood Security, Ranchi, Jharkhand.
  22. Kumar, R. V. (2013). Green Marketing and the 4P’s: A Discussion. Paper presented at the 6th International Congress Environmental Research, Aurangabad, Maharashtra, India.
  23. Tigga, A. E., Kumar, R. V., & Pathak, P. (2011). Inducing greater responsibilities in the today’s business managers: A serious challenge to business education in the present era of globalization. Paper presented at the AIMA – National Research Conference, New Delhi, India.

 

Rohit Vishal  Kumar

Membership Of Professional Bodies

  •  Member of AIMS International, USA & India.
  •  Associate Member (Life) of Rural Marketing Association of India (RMAI).

 

Editorial Board

  •  Kindler – the Journal of Army School of Management, Kolkata (ISSN: 0973-0486).
  •  International Journal of Business Analytics and Intelligence (ISSN: 2321-1857).

 

Docotral Guidance

  •  Amar Eron Tigga, Assistant Professor, XISS, Ranchi in Ph.D. Topic “Dynamics of B-School Branding: A study with reference to Jharkhand State” registered at ISM, Dhanbad [2008 Registered; Completed 2014 August].
  •  Ajitabh Kumar Dubey, Regional Manager, TATA Docomo, Ranchi in Ph.D. Topic “Impact of People Management on Effectiveness of Distribution Channel Management”, registered at ICFAI University Jharkhand [2014 Registered: Supervisor, In-Process].
  •  Jaya Beri, in Ph.D. Topic “Role of Internet in Purchase Decision of Teenagers in Patna and Ranchi”, registered at ICFAI University Jharkhand [2016 Registered: Supervisor, In-Process].

 

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